define mass-market

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mass mar·ket
[mas ˈmärkət]
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NOUN
mass market (noun) · mass markets (plural noun) · mass-market (adjective)

the market for goods that are produced in large quantities:
"mobile technologies have hit the mass market" ·
"mass-market brands" · "a proven mass-market product"
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synonyms:
nonspecialist · nontechnical · nonprofessional · amateur · lay ·
lay person's · general · middle-of-the-road · kitchen table · accessible · approachable · simplified · plain · simple · easy · straightforward · understandable · readily understood · easy to understand · intelligible · mass-market · middlebrow · lowbrow · pop · bland · cheap
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antonyms:
highbrow
VERB
mass-market (verb) · mass-markets (third person present) · mass-marketed (past tense) · mass-marketed (past participle) · mass-marketing (present participle)

market (a product) on a large scale:
"since the demise of the small local breweries, the only beers available have been mass-produced, homogenized, and mass-marketed" ·
"mass-marketed video games" · "the wide appeal of the material permits mass-marketing"
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What is mass market in marketing?
What is mass market in marketing?
Sharper Insight. What’s it: A mass market is a large market with little or no difference in tastes and needs between consumers, at least in companies’ eyes. The company targets many end consumers and assumes they need the same product and marketing mix. Therefore, to market products, they do not segment the market.
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What is mass market and niche market?
What is mass market and niche market?
Mass market. The term " mass market " refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.
Mass market - Wikipedia
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What is the antonym for mass market?
What is the antonym for mass market?
marketable, salable. (or saleable) Antonyms for mass-market. noncommercial, nonsalable, uncommercial, unmarketable, unsalable.
Mass-market Synonyms, Mass-market Antonyms | Merriam
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What is an example of a mass market retail business?
What is an example of a mass market retail business?
Examples of mass-market retailers include big-box stores such as Target, Sam's Club, and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon. Supermarket, drugstore, mass merchandise, and warehouse chains are all considered mass-market retailers.
Mass-Market Retailer Definition
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Undifferentiated market
A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category.
Mass market - Wikipedia
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Mass-market Definition & Meaning - Merriam-Webster
https://www.merriam-webster.com/dictionary/mass-market
Webadjective. mass-mar· ket ˈmas-ˈmär-kət. 1. : sold through such retail outlets as supermarkets and drugstores as well as through bookstores. a mass-market …
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Mass market - Wikipedia
https://en.wikipedia.org/wiki/Mass_market
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Rise and fall of the mass market
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The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the …
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12 Synonyms & Antonyms of MASS-MARKET - Merriam …
https://www.merriam-webster.com/thesaurus/mass-market
Webadjective. as in commercial. fit or likely to be sold especially on a large scale the kind of mass-market candy bars that connoisseurs of chocolate love to disdain.
Mass Marketing - Definition Pros, Cons & Examples
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WebMass marketing is an undifferentiated marketing strategy in which the organization decides to ignore niche marketing, market segments …
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Mass-market Definition & Meaning | Dictionary.com
https://www.dictionary.com/browse/mass-market
WebMass-market definition, (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers. See more. DICTIONARY.COM
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WebDec 11, 2020 · What’s it: A mass market is a large market with little or no difference in tastes and needs between consumers, at least in companies’ eyes. The company …
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WebMass marketing is not targeted and has no or very little segmentation. The difference between target marketing and mass marketing is that target marketing is, well, targeted. The ad copy and creative are developed for …
Mass-Market Retailer Definition - Investopedia
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WebMay 01, 2021 · A mass-market retailer, or mass merchandiser, is a company that affordably sells large quantities of goods that appeal to a wide variety of consumers. Mass-market …
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WebAug 05, 2019 · What is Mass Market Paperback? The mass-market paperback is the most affordable version of the book as it has the traditional A-format size of 110 mm x 178 mm. The paper quality is …
What does mass-market mean? - definitions
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WebWiktionary (0.00 / 0 votes) Rate this definition: mass-market adjective. Of or relating to a product that is produced in large numbers, and is designed to appeal to many different …
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