Definition of moment of truth. 1 : the final sword thrust in a bullfight. 2 : a moment of crisis on whose outcome much or everything depends.

17/01/2018 · Definition of moments of truth: In customer experience management, moments of truth represent the points in a customer’s journey with a brand when a key event occurs and an opinion about that brand is formed. The term was popularised by leading customer experience author, Brian Solis, who developed the theory that four types of ‘moment of truth’ exist.

moment of truth - a crucial moment on which much depends moment , instant , minute , second - a particular point in time; "the moment he arrived the party began" Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.

Definition: The moment of truth is a crucial moment when customers are considering to proceed with a purchase or are forming an image about a certain company. It is a marketing concept that identifies decisive moments in a relationship with a potential customer. What …

Moment of truth definition, the moment in a bullfight at which the matador is about to make the kill. See more.

22/03/2019 · A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service. Marketers strive to use moments of truth to create positive, customer-centric outcomes.

moment of truth in American English. noun. 1. the moment in a bullfight at which the matador is about to make the kill. 2. the moment at which one's character, courage, skill, etc., is put to an extreme test; critical moment.

25/07/2020 · The moment of truth is defined as a particular moment when a user or a customer changes or forms an impression about a service, product, or brand after an interaction or contact with it. This is also described as an opportunity to change the perception of the firm.

16/02/2017 · Moment of truth is a customer's first interaction with a brand, product or service. The term suggests that customers quickly form an impression that tends to endure. Moment of truth has several common variations:

A moment of truth is simply any interaction during which a customer may form an impression of your brand or product. This impression may be either positive or negative. The aim for the user experience designer is to try and ensure that moments of truth have a positive impact on the customer/user impression of the brand or product.