The term conformity is often used to indicate an agreement to the majority position, brought about either by a desire to ‘fit in’ or be liked (normative) or because of a desire to be correct (informational), or simply to conform to a social role (identification).

Oct 28, 2021 · Brand Archetypes are a science developed over hundreds of years based on basic human desires and collective behaviours. When you understand the desires of your audience, a brand archetype will provide the framework to develop a personality around that desire. This is not a growth hack. This is science.