marke (marketing) wikipedia - EAS
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- Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.en.wikipedia.org/wiki/Marketing
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- See moreSee all on Wikipediahttps://de.wikipedia.org/wiki/Marke_(Marketing)
Der im Marketing verwendete Begriff Marke (englisch brand, wörtlich: Brandzeichen) steht für alle Eigenschaften und Merkmale, in denen sich Wirtschaftsobjekte, die mit einem Markennamen in Verbindung stehen, von konkurrierenden Objekten anderer Markennamen unterscheiden. See more
Die Objekte sind klassischerweise Waren (Handelsmarken) und Dienstleistungen, zunehmend aber auch Unternehmen, Personen, Kommunen und Sportteams. Kaufentscheidende Eigenschaften werden als … See more
Im Marketing werden folgende Arten von Marken unterschieden:
• Art des Eigentümers:
• Art des Wirtschaftsgutes: See moreJe nachdem, ob eine Marke schon existiert oder nicht und welche Ziele der Markeninhaber mit einer Marke verfolgt, steht dieser vor folgenden Aufgaben:
• Beim … See moreFür den Inhaber eines Markenzeichens stellt die Marke ein Instrument der Produktpolitik dar (siehe Markenpolitik):
• Für Produktionsunternehmen und Dienstleistungsunternehmen … See moreAus der Sicht des Markeninhabers sollen die relevanten Zielgruppen die Produkte und Angebote des Markeninhabers von konkurrierenden Produkten und Angeboten anderer Markeninhaber unterscheiden können. Eine erfolgreiche Markenpositionierung ist … See more
Zum Charakter einer Marke gehören nicht nur die tatsächlichen, sondern auch die angeblichen und vermeintlichen Eigenschaften der Markenobjekte. Diese Unterscheidung ist aus folgenden Gründen relevant:
• Die … See moreWikipedia text under CC-BY-SA license - https://en.wikipedia.org/wiki/Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to bu…
Wikipedia · Text under CC-BY-SA license - https://en.wikipedia.org/wiki/Market_(economics)
- In economics, a market is a coordinating mechanism that uses prices to convey information among economic entities (such as firms, households and individuals) to regulate production and distribution. In his seminal 1937 article "The Nature of the Firm", Ronald Coase wrote: "An economist thinks of the economic system as being coordinated by the price...
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- https://www.difference.wiki/market-vs-marketing
The market is a business between the parties, while marketing is an extensive perception that contains miscellaneous deeds; it has the relationship between customer and company. Market …
- https://de.wikipedia.org/wiki/Marke
Marke steht für: Marke (Recht), Markenzeichen, rechtlich geschütztes Zeichen. Marke (Marketing), Gesamtheit der differenzierenden Eigenschaften von Produkten und …
- https://sq.wikipedia.org/wiki/Marketingu
Duke i plotësuar nevojat e konsumatorit pikësynim permanent është plotësimi i knaqësisë të tij. Marketingu, në realitet ndikon në kërkesën duke u përpjekur të krijoj produkt a shërbim që …
- https://ro.wikipedia.org/wiki/Marketing
Popular, "marketing" reprezintă promovarea produselor, mai ales publicitatea și brandingul. Totuși, în limbaj profesional termenul are un spectru mai mare de înțelesuri care au ca element …
- https://simple.wikipedia.org/wiki/International_marketing
International marketing (IM) or global marketing is a marketing done on international level. The International Marketing is based on strategy created in home country of company and …
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