https://en.wikipedia.org/wiki/Mercator_projection
The Mercator projection (/ m ər ˈ k eɪ t ər /) is a cylindrical map projection presented by Flemish geographer and cartographer Gerardus Mercator in 1569. It became the standard map projection for navigation because it is unique in representing north as up and south as down everywhere while preserving local directions and shapes. The map is thereby conformal.