https://www.sciencedirect.com/science/article/pii/S0160738322000743
A two-way ANOVA revealed that visit intention was significantly affected by the message appeal (M emotional = 4.67, M rational = 4.99, F (1, 217) = 6.47, p = 0.012, η 2 = 0.029) and by the interaction effect between the country stereotype and message appeal (F (1, 217) = 45.61, p < 0.001, η 2 = 0.174).As Fig. 2 shows, for the country with greater perceived warmth (i.e., …