understanding your competitors - EAS

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  1. Basic information every company should know about their competitors includes:

    • each competitor's market share, as compared to your own;
    • how target buyers perceive or judge your competitors' products and services;
    • your competitors' financial strength, which affects their ability to spend money on advertising and promotions, among other things;
    • each competitor's ability and speed of innovation for new products and services;
    www.wolterskluwer.com/en/expert-insights/you-must-understand-your-competition
    www.wolterskluwer.com/en/expert-insights/you-must-understand-your-competition
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    Who are your competitors?Your competitors include any business that might deter a potential customer from choosing you, but this can take different forms. Direct competitors are businesses that have the same product or service offerings.
    thrivehive.com/5-things-you-should-know-about-your-com…
    Why is it important to understand your competitors?Understanding your competitors and their business practices is the key to success. It’s important to know what products or services they offer, how they market their business, the nature of their distribution and delivery system, how they implement new technology and how customers view their brand.
    www.michiganstateuniversityonline.com/resources/leade…
    How do I find out more about the competition?No one can give you a clearer picture of the competition. If a new customer once got their product or service from another business, ask them why they made the switch. Also, while it might be difficult to hear, it’s also important to reach out to former customers and find out why they stopped using your business and switched to a competitor.
    www.michiganstateuniversityonline.com/resources/leade…
    Do you know your competitors'weaknesses?Knowing the gaps in your industry created by your competitors provides opportunities for you to fill them. Yet in other cases, your competitors will have a weakness because of a significant or common problem in your industry, community, or target market.
    thrivehive.com/5-things-you-should-know-about-your-com…
  3. 7 Ways to Better Understand Your Competitors - Michigan State …

    https://www.michiganstateuniversityonline.com/...
    • Estimated Reading Time: 4 mins
        • Speak to Your Customers. This is a simple step, but many businesses don’t …
        • Speak to Your Suppliers. Like an office manager in the corporate world, …
        • Speak to Your Competitors. If you use the right approach, you can learn a lot …
        • Go to Industry Seminars, Conferences and Expos. Whenever those in the …
        • Conduct Online Research. Of course, competitor research begins by simply …
        • Check Social Media. Simply monitoring social media sites such as Facebook, …
        • Watch Who Competitors Hire. It’s easy to ascertain where a company is …
      Why is it important to understand your competitors?
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    • Way To Better Understand Your Competitor Strengths And …

      https://www.hiboox.com/way-to-better-understand-your-competitor

      WebApr 30, 2022 · Understanding your competitors will not only help you increase your total revenue but it will also help you build your brand image. Make sure you collect all the …

      • Estimated Reading Time: 4 mins
      • https://www.wolterskluwer.com/en/expert-insights/...

        Nov 20, 2020 ·

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         · Basic information every company should know about their competitors includes: each competitor's market share, as compared to your own; how …

      • https://articles.bplans.com/understand-your-competition

        WebMake sure you specifically describe the strengths and weaknesses of each competitor, and compare them to your own. Consider their service, …

        • Estimated Reading Time: 5 mins
        • Identifying and Understanding Your Competitors - Lawrence Media

          https://lawrencemediagrp.com/blog/2021/05/17/understanding-your-competitors

          WebMay 17, 2021 · Knowing your competition will help you: Show how your business is different. Understand your specific market. Cater better to your target audiences. …

        • The Importance of Defining and Understanding Your Competitors

          https://www.ceto.com/blog/importance-defining-understanding-competitors

          WebFor example, when looking at a large manufacturer such as GM, competitors would not only include other car makers, but makers of alternative transports such as motorcycles …

        • https://thrivehive.com/5-things-you-should-know...

          WebDec 22, 2016 · Your competitors include any business that might deter a potential customer from choosing you, but this can take different forms. Direct Competitors Direct competitors are businesses that have the …

        • https://nixonclarity.com/do-you-understand-your...

          WebSep 20, 2021 · Your business may not have the capacity to handle every change that’s coming your way by keeping to business as usual, but you can duck and move. When …

        • https://www.linkedin.com/pulse/knowing-your...

          WebOct 14, 2021 · Competition is something that is necessary to keep people and businesses on their toes and working hard to give their absolute best. The advantages of knowing …



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