During the conception of 25, Adele wrote enough material for what she claimed could be three or four albums. She later revealed that she had four or five songs that she might revisit at a later date, among them a

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Using music as an outlet post-divorce, Adele went to the studio describing it as "basically running away". Similarly to Adele's previous albums, the vocal tracks used on 30 are original demos. Adele wanted to create a "safe space" during the album's recording and

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Stereogum described 30 as a pop, soul, and jazz record. 30 contains elements of electropop, dance-pop, R&B, and gospel. The album incorporates choir vocals, harmonies, voice notes, elegant violins, mellow strings, organs, and horns. Thematically, the album

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On 18 October 2020, Adele confirmed she would be hosting the 24 October episode of Saturday Night Live, reinvigorating fans' hope that new music

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30 received widespread acclaim from music critics, many of whom dubbed it as Adele's best album yet. On Metacritic, which assigns a normalised score out of 100 to ratings from

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On 29 October 2021, three weeks before its release, 30 broke the record for the most pre-added album ever on Apple Music,

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On the weekend of 1 October, a series of advertising hoardings and projections displaying the number "30" appeared in various locations across the globe, with reports that it could be tied to Adele's forthcoming studio album, 30. On Monday, 4 October, Adele's social

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