Good Marketing Campaign Components

• Defined Audience. It’s almost impossible to launch an ad campaign that targets all prospective customers at the same time.
• A Solid Offer. According to Forbes writer John Rampton, a successful marketing campaign must contain a solid offer, which provides customers with a reason for buying from your company.
• A Hook. ...
• Brand Awareness. ...
• Advantage. ...

• Each advertisement must make a proposition to the consumer-not just words, product puffery, or show-window advertising. ...
• The proposition must be one the competition cannot or does not offer. ...
• The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers.

They include:

• introducing a new product;
• acquiring new customers;
• increasing brand awareness;
• communicating your unique value proposition;
• encouraging users to switch a brand;
• motivating leads to make their first purchase;
• bringing customers back to your company;
• educating leads;
• boosting sales;
• improving brand recognition.