https://en.wikipedia.org/wiki/Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes and meaning making.Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter.The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, …