Development
After Nintendo released the GameCube in 2001, the company began conceptualizing their next console. Nintendo game designer Shigeru Miyamotosaid that, in the early stages, they decided

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Console
In building the Wii, Nintendo did not aim to outpace the performance of their competitors. Unlike the company's previous consoles, they built the Wii from commercial off-the-shelfhardware rather than seek out customized

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The console has many internal features made available from its hardware and firmwarecomponents. The hardware allows for extendability (via expansion ports), while the firmware

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Critical reviews
The system was well received after its exhibition at E3 2006, winning the Game Critics Awards for Best of Show and Best Hardware. Later in December, Popular Sciencenamed the console a Grand Award Winner in home

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Nintendo announced the successor to the Wii, the Wii U, at E3 2011. Nintendo had recognized that the Wii had generally been shunned by the core gaming audience as it was perceived more as a

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Impact on Nintendo
The Wii has been recognized as Nintendo's "blue ocean" strategyto differ itself from its competitors Sony and Microsoft for the next several years. The Wii has since become seen as a prime example of an effective blue ocean

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Retail copies of games are supplied on proprietary, DVD-type Wii optical discs, which are packaged in keep caseswith instructions. In Europe, the boxes have a triangle at the bottom corner of the paper sleeve-insert side. The triangle is color-coded to identify the

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