In January 1989, Pepsi-Cola announced that they had signed a US$5 million deal with Madonna to feature her and her then upcoming single "Like a Prayer" in a television commercial. The deal also included Pepsi

The show was separated into five different sections: Metropolis, Religious, Dick Tracy, Art Deco and an encore. It began with "Express Yourself",

The tour was attended by 800,000 people around the world, with initial reports of a US$19 million gross. The first three concerts at Japan's Chiba Marine Stadium were attended by 35,000

The last concert in Nice, France, was recorded and broadcast on HBO as Live! Madonna: Blond Ambition World Tour 90. The rights to the special were bought by HBO for US$1 million, and

Conception and rehearsals
According to author J. Randy Taraborrelli, Madonna had "complete control over virtually every aspect of the tour". The singer's brother Christopher Ciccone was selected as the tour's art director. He wrote in his autobiography

The tour received generally positive reviews from critics. In his book Madonna: An Intimate Biography, J. Randy Taraborrelli wrote that "brazenly sexual dance numbers and

The tour was subject to controversy due to its sexual and catholic imagery. In Italy, a private association of Roman Catholics called for a boycott of the shows in Rome and Turin;