The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from Old English byrnan, biernan, and brinnan via Middle English as birnan and brond. Torches … See more

Brands typically comprise various elements, such as:
• name: the word or words used to identify a company, product, service, or concept
• logo: the visual trademark that identifies a brand See more

The original aim of branding was to simplify the process of identifying and differentiating products. Over time, manufacturers began to use branded messages to give the brand a unique personality. Brands came to embrace a performance or … See more

Branding and labeling have an ancient history. Branding probably began with the practice of branding livestock to deter theft. Images of the … See more

Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that … See more

Brand name
The term "brand name" is quite often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context, a "brand name" constitutes a … See more

Company name
Often, especially in the industrial sector, brand engineers will promote a company's name. Exactly how the company name relates to product and services names forms part of a brand architecture. Decisions about … See more