PPC advertising is an arrangement in which webmasters (operators of websites), acting as publishers, display clickable links from advertisers in exchange for a charge per click. As this industry evolved, a number of … See more

One major factor that affects the ranking of websites in organic search results is the CTR (Click-through Rate). That is the ratio of clicks to impressions, or in other words how many times a search result is clicked on, as compared to the number of times the listing appears … See more

Proving click fraud can be very difficult since it is hard to know who is behind a computer and what their intentions are. When it comes to … See more

A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police, because perpetrators … See more

Click fraud can be as simple as one person starting a small Web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Often the number of clicks and their value is so small that the fraud goes undetected. Publishers may … See more

Lawsuits
• Disputes over the issue have resulted in a number of lawsuits. In one case, Google (acting as both an … See more

The fact that the middlemen (search engines) have the upper hand in the operational definition of invalid clicks is the reason for the conflict of interest between advertisers and the … See more