Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing professionals who make observations and predictions in changes of new or existing "cool" cultural fads and trends.Coolhunting is also referred to as "trend spotting," and is a subset of trend analysis.. Coolhunters resemble the intuitive fashion magazine editors of the 1960s such as …

Un libro electrónico, [1] libro digital o ciberlibro, conocido en inglés como e-book o eBook, es la publicación electrónica o digital de un libro.Es importante diferenciar el libro electrónico o digital de uno de los dispositivos más popularizados para su lectura: el lector de libros electrónicos, o e-reader, en su versión inglesa.. Aunque a veces se define como "una versión ...

Manuel Castells Oliván (Spanish: ; Catalan: [kəsˈteʎs]; born 9 February 1942) is a Spanish sociologist.He is well known for his authorship of a trilogy of works, entitled The Information Age: Economy, Society and Culture.He is a scholar of the information society, communication and globalization.. Castells is the Full Professor of Sociology, Universitat Oberta de Catalunya …

Lead user is a term developed by American economist Eric von Hippel (Von Hippel 1986).His definition for lead user is: . Lead users face needs that will be general in a marketplace – but face them months or years before the bulk of that marketplace encounters them, and; Lead users are positioned to benefit significantly by obtaining a solution to their needs and so may innovate.

A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.

Il marketing strategico si basa sull'analisi dei bisogni degli individui e delle organizzazioni.. Questo primo aspetto del processo di marketing riguarda anzitutto l'individuazione, all'interno del mercato di riferimento, dei prodotti-mercato e dei segmenti già esistenti o potenziali. Di questi il marketing strategico misura l'attrattività in termini quantitativi, qualitativi (con ...

A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of …

Neil Harbisson (27 July 1984) is a Catalan-born British-Irish-American cyborg artist and activist for transpecies rights. He is best known for being the first person in the world with an antenna implanted in his skull. Since 2004, international media has described him as the world's first legally recognised cyborg and as the world's first cyborg artist.

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Further reading. Peter Gloor (2005) Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks. ISBN 0-19-530412-8; Peter Gloor and Scott Cooper (2007) Coolhunting: Chasing Down the Next Big Thing. ISBN 0-8144-7386-5; Silvestre, B. S., Dalcol, P. R. T. (2009) Geographical proximity and innovation: Evidences from the Campos Basin oil & …