The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. A store was opened in

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In November 2004, select stores offered an exclusive collection by fashion designer Karl Lagerfeld. The press reported large crowds and that the initial inventories in the larger cities were sold out within an hour, although the clothes were still available in less fashion

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In April 2021, H&M announced that actress Maisie Williamswould be joining the brand as a global sustainability ambassador to help front the company's

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In addition to the H&M brand, the company consists of five individual brands with separate concepts. Q4 2016 saw the hoarding of a new H&M

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In March 2021, after the EU, UK, US, Canada's joint sanctions against China over reports of human rights abuses in Xinjiang, H&M's stance avoiding

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• On 6 January 2010, it was reported that unsold or refunded clothing and other items in one New York City store were cut up before being discarded, presumably to prevent resale or use.

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In August 2011, nearly 300 workers passed out in one week at a Cambodian factory supplying H&M. Fumes from chemicals, poor

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