The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of

Fundraising techniques include having the candidate call or meet with large donors, sending direct mail pleas to small donors, and courting interest groups who could end up spending millions

A campaign team (which may be as small as one inspired individual, or a heavily resourced group of professionals) must consider how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on

A forthcoming study in the American Political Science Review found that campaigns have "an average effect of zero in general elections". The study found two instances where

In a modern political campaign, the campaign organization (or "machine") will have a coherent structure of personnel in the same manner as any business of similar size.
Campaign manager
Political consultants

Informational campaign
An informational campaign is a political campaign designed to raise public awareness and support

Political campaigns have existed as long as there have been informed citizens to campaign amongst. Democratic societies have regular election campaigns, but political campaigning can