hbs working knowledge - EAS

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  1. Harvard Business School - HBS Working Knowledge – Harvard …

    https://hbswk.hbs.edu

    Harvard Business School Working Knowledge publishes articles about new faculty research and case studies on more than 100 business topics.

  2. Marketing Articles, Research, & Case Studies – HBS Working Knowledge

    https://hbswk.hbs.edu/Pages/browse.aspx?HBSTopic=Marketing

    Aug 08, 2022 · HBS Case Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS. by Shalene Gupta. Few companies can boast a customer base as loyal and engaged as BTS fans. ... Harvard Business School Working Knowledge Baker Library | Bloomberg Center Soldiers Field Boston, MA 02163 Email: Editor-in-Chief.

  3. Value Maximization and Stakeholder Theory - HBS Working Knowledge

    https://hbswk.hbs.edu/item/value-maximization-and-stakeholder-theory

    Jul 24, 2000 · Measurability And Imperfect Knowledge. It is worth noting that none of the above arguments depend on value being easily observable. Nor do they depend on perfect knowledge of the effects on value of decisions regarding any of a firm's constituencies. The world may be complex and difficult to understand.

  4. How Gender Stereotypes Kill a Woman’s Self-Confidence

    https://hbswk.hbs.edu/item/how-gender-stereotypes...

    Feb 25, 2019 · In an experiment for Coffman’s working paper Stereotypes and Belief Updating, participants completed a timed test of cognitive ability in five areas: general science, arithmetic reasoning, math knowledge, mechanical comprehension, and assembling objects. They were asked to guess their total number of correct answers, as well as how their ...

  5. Clay Christensen’s Milkshake Marketing - HBS Working Knowledge

    https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

    Feb 14, 2011 · Many new products fail because their creators use an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. ... Harvard Business School Working Knowledge Baker Library | Bloomberg Center Soldiers Field …

  6. Entrepreneurship Articles, Research, & Case Studies – HBS Working Knowledge

    https://hbswk.hbs.edu/Pages/browse.aspx?HBSTopic=Entrepreneurship

    Aug 16, 2022 · Harvard Business School professor Mitch Weiss and Brandon Tseng, Shield AI’s CGO and co-founder, discuss these and other challenges entrepreneurs face when working with the public sector, and how investing in new ideas can enable entrepreneurs and governments to join forces and solve big problems in the case, “Shield AI.”

  7. The History of Beauty - HBS Working Knowledge - Harvard …

    https://hbswk.hbs.edu/item/the-history-of-beauty

    Apr 19, 2010 · Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection of fascinating entrepreneurs through countries including France, the United States, Japan, and Brazil. What's taken so long? According to author Geoffrey Jones, the Isidor Straus Professor …

  8. COVID Killed the Traditional Workplace. What ... - HBS Working Knowledge

    https://hbswk.hbs.edu/item/covid-killed-the-traditional-workplace-what-should...

    Mar 08, 2021 · Working from home works best for relatively independent tasks, when knowledge is codified and can be easily shared from a distance. Being together matters when tasks are interdependent, require sharing tacit knowledge in fluid ways, and coordination needs are not scripted or predictable.

  9. The Benefits of Soft Power - HBS Working Knowledge - Harvard …

    https://hbswk.hbs.edu/archive/the-benefits-of-soft-power

    Aug 02, 2004 · 8/2/2004 "Leaders have to make crucial choices about the types of power that they use," says Joseph S. Nye Jr., until recently the dean of Harvard's Kennedy School. Here's how to choose. by Joseph S. Nye Jr. It is a central paradox of American power: The sheer might of the United States is unquestioned: U.S. troops are...

  10. Why the Largest Minority Group Faces the Most Hate—and How …

    https://hbswk.hbs.edu/item/why-the-largest-minority-group-faces-the-most-hate

    Oct 31, 2022 · American cities have experienced an alarming double-digit rise in hate crimes in recent years, due in part to factors like anti-Asian sentiment in the wake of the pandemic and racial strife following the murder of George Floyd.. Now, new research suggests yet another explanation for hate crimes: increased violence and negative attitudes toward any group …



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