https://en.wikipedia.org/wiki/Fugger_family
Hans Fugger's younger son, Jakob the Elder, founded another branch of the family.This branch progressed more steadily and they became known as the "Fuggers of the Lily" after their chosen arms of a flowering lily on a gold and blue background. Jakob was a master weaver, a merchant, and an alderman.He married Barbara Basinger, the daughter of a goldsmith.