what is merchandising? - EAS
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- More about merchandisingmer·chan·dis·ing✕PlayNOUNmerchandising (noun)
- the activity of promoting the sale of goods, especially by their presentation in retail outlets:"problems rooted in overexpansion and poor merchandising"
- branded products used to promote a particular movie, popular music group, etc., or linked to a particular fictional character:"the characters are still popular and found on a wide variety of merchandising"
mer·chan·dise✕PlayVERBmerchandising (present participle)- promote the sale of (goods), especially by their presentation in retail outlets:"a new breakfast food can easily be merchandised"
- advertise or publicize (an idea or person):"they are merchandising “niceness” to children"
- archaicengage in the business of a merchant:"anyone who is not of that Guild may not merchandise with them"
- archaictrade or traffic in (something), especially inappropriately:"it if be below great men to be kind of recompense, and merchandise their Power"
ORIGINlate Middle English: from Old French marchandise, from marchand ‘merchant’.Data from Oxford Languages What is Merchandising in Retail? A Primer for CPG Brands
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